Promotional Strategy Today

Promotional Strategy Today

Top Five College Graduation Souvenir and Favor Ideas

by Michelle Horstman on 02/21/13


Do you have someone ready to graduate from college this spring? It's been a long road and it's time to celebrate! Get your grad something personalized to hand out to friends and relatives on graduation day. We've got some ideas to make the party memorable and stay on budget:

#1- Can Koozies- Probably our most popular graduation favor is the good old, reliable can koozie. It's the perfect choice, since it can be used immediately at the party, can be ordered in quantities as low as 50 with imprint, and shipping is low, too. They come in a variety of colors, so matching the school colors should be easy, too.

#2- Sport bottles- A practical choice for graduates. You can imprint the student name, date, slogan or whatever you wish and have something your guests will really use.

#3- Stadium cups- Reusable stadium cups are a great choice, since they also come in a wide variety of colors and are economical. They'll get used right away at the party, too!

#4- Photo Buttons- Add your grad's photo, school and date to a button that the guests can wear and keep.

#5- Bookmarks- Capture your grad's favorite quote, slogan, or anything else on this budget friendly item.

There are many more unique and useful products to custom imprint for this special day. It's just around the corner, so start planning now!

Using Promotional Products in Your Online Contest or Giveaway

by Michelle Horstman on 02/13/13

Contests and giveaways are big attractions to build traffic to your website. But could you be missing the opportunity to take your marketing one step further? And have you decided what your strategy is for making the best use of all these new visitors?

When planning your strategy for a contest or giveaway, give serious consideration to using a custom imprinted promotional product, either as the main prize or as a secondary prize for those entering. When you give your viewers an unbranded gift, you are missing the opportunity to keep your name in front of them for months or years to come. Why not take full advantage by making sure they'll have your name at their fingertips?

An example might be for a "young mommy" blog site to have a free car seat giveaway. In this case, the site owner should consider giving away a free business card magnet, sticky note pad or another small imprinted item to those entering, along with the grand prize. Everyone who receives one of these will have your website in front of them whenever a buying opportunity comes to mind, and it creates good will.

What if money is tight? Well, it goes without saying that it "takes money to make money", but we know budgets are tight in this economy. Choose your promotional product with care, not just cost, in mind. There are plenty of items that are low in cost but still very effective. When choosing a product, we suggest thinking about how you would keep and use the product yourself, as well as thinking about who your target market is.

Finally, whenever you have an online contest or giveaway, be sure you have fully considered who you are trying to appeal to and how you plan to use the information gathered by contest entries. Will you use them to grow your mailing list or Facebook followers? Be sure you have a goal in mind, so you haven't just brought hundreds of people to your site for a one time visit on one day of the year.

Choice Promotional Products Blog

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